Tired of looking like a tired ghost? We've got the potions and elixirs to make you shine brighter than a disco ball in a supernova.
Watch
See how our potions transform mere mortals into dazzling divas. Warning: may cause extreme confidence.
Shine On
Shine On
Shine On
Forget subtle. We're talking bold, bright, and utterly unforgettable looks that scream 'I've arrived!'
Stop the cakey madness! Get the lowdown on achieving that airbrushed perfection without looking like you're wearing a mask.
Ever wonder what makes our products so darn good? Peek behind the curtain at the genius ingredients we've wrangled.
Dive into a world where color reigns supreme. We're breaking down the hues that will make your eyes pop and your lips sing.
About Us
We believe makeup should be fun, fierce, and a little bit rebellious. Get ready to paint the town red, or blue, or whatever wild shade you fancy.
See the magic happen on actual humans! These transformations are so good, they might just make you weep with joy.
We've bundled up our most coveted creations into sets so divine, they're practically begging to be gifted (or kept all to yourself, we won't judge).
Our Spot
Latest Buzz
Don't miss a beat! Get the inside scoop on our freshest drops and hottest trends. You'll thank us later.
Join us for an unforgettable night celebrating the birth of beauty. Expect champagne, surprises, and seriously good vibes.
Learn the secrets of the trade from industry legends. Prepare to get your face beat to perfection.
Get your hands on limited edition goodies before they vanish into thin air. First come, first served!
Rub shoulders with the stars and our amazing team. It's your chance to shine brighter than a disco ball.
Join Us
Stop dreaming and start doing. Your most fabulous self is just a click away. Don't be shy, we don't bite... much.
Who Loves Us
From Hollywood A-listers to your next-door neighbor, everyone's falling for Novyra. See who's already joined the obsession.
Watch and learn from the best. We'll show you how to create looks that will make jaws drop.
Get inspired with our curated style guides. Find the perfect look for any occasion, from brunch to the Met Gala.
Our Magic
We're not just slinging makeup; we're crafting confidence. Get ready to face the world, looking like you slept for a week.
The Dream Team

Serena Williams
Chief Visionary Officer

Ryan Reynolds
Head of Sass

Zendaya Coleman
Lead Alchemist
Covers up last night's questionable decisions with ease.
So vibrant, your lips might start singing opera.
Colors that pop harder than a champagne cork.
Makes your lashes look like they're auditioning for a Broadway show.
Ingredients
We use stuff that's actually good for your skin, no weird science.
Cruelty-Free
No bunnies were harmed in the making of this fabulousness.
We don't mess around with cheap stuff. Your face deserves the best.
Constantly cooking up new ways to make you look amazing.
Stop hiding. Start dazzling. Novyra Beauty is your secret weapon for looking ridiculously good.
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Get ready to turn heads. Seriously.
$45.00
This potion makes you shine brighter than a disco ball. Warning: may cause extreme radiance.
$30.00
So smooth, it's like a kitten's purr for your lips. Available in shades that scream 'look at me!'
$55.00
Your face's new best friend. This palette is packed with colors to make you the life of any party.
Got Questions?
Duh. We wouldn't sell it if it wasn't. Prepare for compliments.
Not guaranteed, but you'll definitely feel like a star. Close enough, right?
Please don't. It's for your face, not your stomach. We're not responsible for taste tests.
Impossible. But if you're truly that stubborn, our return policy is surprisingly chill.
Nope. We love animals more than we love making a quick buck. They're our pals.
Why Us?
We make beauty that doesn't apologize. Get ready to turn heads and break hearts.